A recent rebranding campaign for AAKKOSET to unveil their new contemporary packaging. The styling direction is a humbling fact inspired by one of my past collaborative personal projects called CAMO which is a fusion of bold colors and symmetrical shapes. Aakkoset is a classic candy brand known to the general public, whose familiar diamond pattern is a promise of taste and a reputable history in Finland since 1970.
CLIENT / AAKKOSET | REBRANDING AGENCY / HASSAN AND PARTNERS YEAR / 2019 Kevo Abbra / Costume Design + Fashion Styling
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