FOSCHINI

I collaborated with Foschini, South Africa’s renowned female-only fashion retail brand, on a powerful campaign built around three archetypes: The Warrior, The Nurturer, and The Idol. The brief was to merge these archetypes with Foschini’s seasonal collection and their ongoing pursuit of female empowerment under the bold statement, “All Woman.” My role was to bring each archetype to life through styling, costume design, and visual storytelling—capturing the strength, care, and grace that define modern womanhood. The project became a celebration of diversity, resilience, and identity, using fashion as a lens to honor women not just as consumers of style, but as leaders, nurturers, and icons shaping culture.