ABSOLUTE ONE SOURCE

I worked on the second set of images for the Absolut Vodka Campaign, developed to promote the ONE SOURCE LIVE Festival of Creativity held on March 24th, 2018. This project was more than just a campaign—it was a celebration of artistic expression across Africa, bringing together music, fashion, and visual art under one powerful narrative. My role was to craft bold, visually arresting looks and direct styling choices that embodied the spirit of freedom, originality, and cultural pride that Absolut champions. Every image was designed to not only capture attention but to reflect the energy and innovation of the festival itself, turning style into a storytelling medium that resonated with a global audience.